Introduction to Genre - Pop Music Typology

Pop music videos are widely consumed and have a mass appeal and are not aimed at a niche market or a sub-culture. The artists are usually singing or dancing and rarely ever feature performing with instruments. The video itself is narratively led 99% of the time and usually focuses on the youth of the given time period. The content of the videos are a reflection of the trends that are already present, they do not set their own trends. The themes that are present in the video are usually universal and simple.