The genre for our music video is indie. Indie music alone is of any
number of genre, scenes, subcultures and stylistic and cultural attributes,
characterised by commercial pop music and mainstream culture and an autonomous,
do-it-yourself approach.
The term "indie" is often used to mean a sound that a musician
presents, but when interpreted more literally, it is the way that sound is
presented or made. "Indie" is actually an abbreviation of “individual”
and often refers to an artist or band that is not part of the mainstream
culture and/or making music outside its influence. Though the sound of these
bands may differ greatly, the "indie" definition comes from the
independent attitude and ability to work outside large corporations.
The conventions of a music video vary depending on genre of music. However,
some general conventions are: The artist is shown performing, the lyrics of the
song influence what is shown in the video, the pace of editing fits the pace of
the music, and the codes of dress reflect the mood of the song.
For music video conventions in Indie; the video tends to be black and white,
but not always. The artist/band is shown throughout the video and the use of
extreme close up and long shots are used very often throughout.
The artist/band of indie music stereotypically they have a long sweep hair,
they wear tones and not colour, wear skinny jeans, shirts, t-shirts and plain
black or grey zip up hoody. Indie style is anything you like, as Indie is
independent.
Indie music are often bands and artist, are mainly aimed at students, the
social class hierarchy of E. The age range of 16 – 26. Their music have a nice
beat to it, the band members often consist a drummer, guitarist, bass and a
lead singer.
There are several subcategories indie music is often grouped broadly into.
Indie rock and indie pop are the most common ones. The difference between these
is difficult to pick up from the instrumentation or sound, as both genres
include distorted guitar-based music based on pop-song conventions. If
anything, the key distinction comes not from instrumentation or structure but
from how strictly they follow cultural constructions of rockist
"authenticity". There is also indie dance, which comes from a fusion
of indie pop and electronic/dance music. . Another type is Post Rock, which includes bands like Explosions
in the Sky, Mogwai. The idea behind
Post Rock is that there are very few (if any) lyrics, yet the songs are long
(sometimes upwards of 20 minutes), and the point of the songs are to paint an
emotional landscape with just music and no words. Further expanding the
original meaning of the term, when used in the independent sense, Blog-Rock has
come to encapsulate the wave of upcoming artists in the mid-2000s.
In the United Kingdom during the 1950s and 1960s, the major record companies
had so much power that independent labels struggled to become established.
Several British producers and artists launched independent labels as outlets
for their work and artists they liked, but the majority failed as commercial
ventures or were swallowed up by the majors.
Indie pop is a genre of alternative rock music that originated in the United
Kingdom in the mid 1980s, with its roots in the Scottish post-punk bands on the
Postcar Records label in the early '80s, such as Orange Juice, Josef K and
Aztec Camera, and the dominant UK independent band of the mid eighties, The
Smiths While the term 'indie' had been used for some time to describe artists
on independent labels (and the labels themselves).
In the mid to late 80s, indie pop was criticized for its tweeness and
underachievement.
The birth of indie pop can be traced back to the post-punk explosion in small
photocopied fanzines, and small shop-based record labels, for example,
Glasgow's Postcard Records and London's Rough Trade Records.
In 2004 the UK focused Rough Trade Shops compilation Indiepop Vol 1 effectively
documented the history of the sound acknowledging that it pre- and post-dated
1986.
