Digipak Design and Inspiration

Images of created Artist for Brand Identity

To move on from using found images, I took original images and began to plan what my final digi-pack would look like. The characteristics of my artist were to match the indie/pop genre of my music video, therefore the appearance had to be 'gritty' and rough looking, however not the stereotyped "perfection" the typical boy band tends to have.
The brand identity needs to be clear so that it connects to the target audience in the right manner.

Original Image1

Original Image2

This first edit gives the gritty impression that my artist has. It indicates the roughness of his character but also gives the character a sense of charisma.

The black and white also links to the video (in which I have used Levi-Strauss' binary opposites theory) suggesting that the songs within this album could be about the artists experience and/or feelings, therefore making it seem personal to the audience.



This edit is simple however different to the first. The shadow emphasises the artist himself indicating that he is alone, which is in fitting with the narrative of the music video. The saturated colour tone of the image creates a naturalistic ambiance and matches the indie/pop genre. 








The next edit is contrasted to the other images. I added an overlay of flames to effectively connotate the idea of anger and distress but also the idea of reflecting. Both messages are fitting within the genre of the music video, therefore match the brand identity, and are suitable for the narrative.

Practice Digi-pack

Back cover

 I created a draft digi-pack so that I could better understand the codes and conventions of CD covers and their designs.

Through doing this I discovered that as well as the literal design and appearance of the pack, I had to ensure that the necessary features were included i.e. bar codes, artist name, record company, label etc.

Inside

Creating this draft digi-pack also further improved my (Adobe) Photoshop skills, understanding how to enable graphic matches and using different editing adjustments to ensure it looked aesthetically professional.

Inside

Codes and Conventions: Digipak

All digipaks that I have looked at include the following information: 

Visual image/key information to production

Band/artist name - allow audience to identify band/artist (create a recocgnisable to audience/create relationship)

Album title - on main cover and along spine 

Track list 

Basic background information of the band/artist 

Comments from producers or the artist themselves

Front panel - main image, usually name of the artist/band or something that is iconic or symbolises them - the name is usually in large, bold font so that it is the first thing the audience sees 

Spine - Name of artist band, album name, institution 

Fold in panel - often image of artist/band, sometimes message from artist, thanks to producers etc. 

Inside panels - CD, images of artist, information about album, quotes by artist/band, information about who wrote the songs, inspiration for album 

Colour scheme - usually reflects the mood of the album, the genre of music and matches the brand identity of artist/band