Wednesday, 20 March 2013

Codes and Conventions: Digipak

All digipaks that I have looked at include the following information: 

Visual image/key information to production
Band/artist name - allow audience to identify band/artist (create a recocgnisable to audience/create relationship)
Album title - on main cover and along spine 
Track list 
Basic background information of the band/artist 
Comments from producers or the artist themselves

Front panel - main image, usually name of the artist/band or something that is iconic or symbolises them - the name is usually in large, bold font so that it is the first thing the audience sees 

Spine - Name of artist band, album name, institution 

Fold in panel - often image of artist/band, sometimes message from artist, thanks to producers etc. 

Inside panels - CD, images of artist, information about album, quotes by artist/band, information about who wrote the songs, inspiration for album 

Colour scheme - usually reflects the mood of the album, the genre of music and matches the brand identity of artist/band

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