Images of created Artist for Brand Identity

To move on from using found images, I took original images and began to plan what my final digi-pack would look like. The characteristics of my artist were to match the indie/pop genre of my music video, therefore the appearance had to be 'gritty' and rough looking, however not the stereotyped "perfection" the typical boy band tends to have.
The brand identity needs to be clear so that it connects to the target audience in the right manner.

Original Image1

Original Image2

This first edit gives the gritty impression that my artist has. It indicates the roughness of his character but also gives the character a sense of charisma.

The black and white also links to the video (in which I have used Levi-Strauss' binary opposites theory) suggesting that the songs within this album could be about the artists experience and/or feelings, therefore making it seem personal to the audience.



This edit is simple however different to the first. The shadow emphasises the artist himself indicating that he is alone, which is in fitting with the narrative of the music video. The saturated colour tone of the image creates a naturalistic ambiance and matches the indie/pop genre. 








The next edit is contrasted to the other images. I added an overlay of flames to effectively connotate the idea of anger and distress but also the idea of reflecting. Both messages are fitting within the genre of the music video, therefore match the brand identity, and are suitable for the narrative.